Brand Refresh
MessageGears
Agency collaboration. Design application.
Project management.
Employee education.
It’s doesn’t get more exciting than this. MessageGears went through a brand refresh and appointed me as the project lead for its company rollout. First, I assisted the leadership team during the agency design process (Focus Labs) for guidance and expertise.
Once solidified, I had 7.5 weeks to rollout out the new branding into every corner of our company, including a whole new website, while also managing a cross-department team of 20+ people to follow suite. It was a tedious, invigorating process and an absolute joy to look back on.
Design Application Website
The biggest overhaul of the rollout was the website update. Alongside the marketing team, I assisted in the initial design layouts with the agency (Craft&Crew) and then created every single graphic needed for each page. The website is a 2025 Winner of the Netty Award for Best Tech & SaaS Web Design.
“Alex spearheaded our company's first rebrand and rolled out a completely new company identity and persona that yielded real results almost immediately.”
SVP of Marketing, MessageGears
