Packaging Design
for Real Purity
Visual identity
Design application.
Package execution.
Real Purity, a natural skincare and cosmetic company, had refreshed their branding and was in dire need to update their packaging. My goal was to bring in natural elements with vibrancy to create an inviting cover to the beautiful products underneath.
By redesigning all labels, Real Purity was able to elevate their brand with a new and improved look. To ensure success, each label design required to meet the following goals:
Intentional
Heirarchy
Brand
Consistency
Nature
Representation
